About Us

On this page, we introduce ourselves, share our ideals and our story of origin.

Why INSOMNI?

As many would guess, the name INSOMNI comes from insomnia - the inability to fall asleep. For us, it represents something deeper. We pour countless hours into the design and creation of our clothing. This pursuit of perfection is what drives us to create pieces that aren’t just comfortable and durable, but stylish too. We believe that sacrificing our time for your comfort is worth it - so you can wear something that feels as good as it looks and can be worn anywhere at any time.

a desert landscape with sand dunes and mountains

Founders' Story

INSOMNI was created with a shared vision by three extremely different people. Some of us can't live without stylish clothing, while others are all about comfort. Every time we showed each other the clothes we got from different stores, we couldn't agree on any clothing being good enough, at best, said pieces would either look mediocre or be somewhat uncomfortable. Instead of wearing clothing that was designed without any thought put into it, we decided to create our own clothing and share it with everyone around us.

Our Mission

We want to solve a critical issue - the lack of comfortable, durable and good-looking clothing. Whether you're lounging or on an adventure deep in the forest, our clothing has been designed to empower you to look and feel your best without any compromise.

Our Vision

We want to live in a world where you don't need to sacrifice comfort for good looks, where chafing or sweating is less of an issue, and where washing your clothes doesn't mean throwing them out. We want to minimise fast fashion and help people find clothing that they will wear for years, which in turn will help you save more money and save the planet from excess consumption.